Colleges & Faculties

Research Interests:

Research areas include rural leisure agriculture planning, brand design, agricultural product packaging design, wall painting, environmental design, interior design, etc. The team addresses the specific challenges of villages by embedding cultural and creative design in traditional rural culture. They achieve high-quality cultural renewal, improve cultural production in rural spaces, and develop a scalable and replicable "1+4" Qingmanggu rural revitalization model.

Figure 1 Qingmanggu Rural Cultural and Creative Team

Figure 2 Qingmanggu Rural Revitalization Model

Team Profile:

Team advantages: The Qingmanggu Rural Cultural and Creative Team is affiliated with the Department of Art and Design at the School of Landscape Architecture, Beijing University of Agriculture. By leveraging aesthetic education to serve rural modernization and focusing on the agricultural brand building and development as the starting point, the team integrates spiritual civilization construction and ecological civilization development, linking urban agricultural living environment with rural landscape design, thereby promoting thriving industries and the construction of rural culture and civility. Using the concept of "artistic rural construction", the team leverages artistic ideas, design and symbols to connect the past with the present and bridge urban and rural areas through the power of art. They reconstruct the relationship between people, landscapes and objects in rural areas, fostering a cultural ecosystem. The team takes on the mission of strengthening agriculture and promoting ecological civilization. In brand design, landscape design and interior design, they explore ways to support the development of leisure agriculture in the suburbs of Beijing by using art to assist farming, aligning with the broader goal of rural revitalization.

Team characteristics: In the strategic context of multi-functional agriculture, diverse rural values, the integration of primary, secondary and tertiary industries, and the cultivation of new productive forces through cultural and creative empowerment, the team addresses market pain points such as low income from rural products, lack of traffic for leisure industries, low recognition, scattered leisure industries, and lack of consumption scenarios. By conducting rural industry research and data analysis, the team identifies existing issues and proposes corresponding solutions. They implement the design solutions through brand IP design, event marketing, cultural wall painting, and brand cultural product design. Ultimately, they drive the sale of agricultural and cultural products through e-commerce platforms, effectively increasing farmers' income and prosperity. The design team is dedicated to empowering rural products and enhancing the added value of rural products by implementing four key strategies: "planning first", "cultural and creative value addition", "e-commerce empowerment" and "festival traffic attraction". It aims to become a practitioner of "cultural and creative +" full-chain empowerment for new productive forces in rural areas. Through comprehensive strategies, the team promotes the sustainable development of rural economy while offering consumers products with unique cultural value and high-quality experience.

Currently, the Qingmanggu Team has successfully participated in rural revitalization projects related to leisure agriculture and social organizations in Beijing. They have developed leisure agriculture plans for areas including Pinggu District, Yanqing District, Changping District and Fangshan District, and have designed a series of rural revitalization schemes for over thirty villages. The projects involve various aspects such as architecture, interior and exterior design, landscape planning, and cultural inheritance.

Team Members:

1.Wang Yaying, e-mail: aziwyy@126.com;

2.Hao Xuepeng, e-mail: haoxuepeng@126.com;

3.Ma Yan, e-mail: mayanbac@sina.com ;

4.Jing Feng, e-mail: jf041018@163.com;

5.Yang Lijing, e-mail: 20239002@bua.edu.cn;

6.Gao Chenglin, e-mail: chenglingao@126.com;