Colleges & Faculties

Curriculum Vitae

I. Personal information

Hong Wang, Male, Ph.D, Lecturer, Business Administration,‌ School of Economics and Management, Beijing University of Agriculture.

II. Research interests

Green consumption behavior, garbage classification management, agricultural product consumption behavior.

III. Research Projects

He has presided over more than 5 provincial projects, among which the most important are:

1. China Postdoctoral Science Foundation Project（2020M670170）

2.General Project of Beijing Higher Education Association (MS2023232)

IV. Representative papers

He published more than 30 articles, among which the most important are:

1. Hong Wang, Baolong Ma, Rubing Bai, Lin Zhang. The Unexpected Effect of Frugality on Green Purchase Intention[J]. Journal of Retailing and Consumer Services, 2021,59,102385.

2. Hong Wang, Baolong Ma, Dan Cudjoe, Muhammad Farrukh, Rubing Bai. What influences students' food waste behavior in campus canteens?[J]. British Food Journal, 2023,125 (2): 381-395.

3. Hong Wang, Baolong Ma, Rubing Bai.. The Spillover Effect of Greenwashing Behaviours: an experimental approach[J]. Marketing Intelligence and Planning, 2020, ‏38(3): 283-295.

4. Myat Su Han, Daniel Peter Hampson, Yonggui Wang, Hong Wang. Consumer confidence and green purchase intention: An application of the stimulus-organism-response model[J]. Journal of Retailing and Consumer Services, 2022, 68,103061. (Corresponding author)

5. Dan Cudjoe, Huiming Zhang, Hong Wang. Predicting residents’ adoption intention for smart waste classification and collection system[J]. Technology in Society, 2023, 75, 102381.(Corresponding author)

V. Contact information

Postal address: School of Economics and Management, Beijing University of Agriculture, No. 7, Beinong Road, Huilongguan, Changping, Beijing, 102206

Email: wanghongbit@126.com