Colleges & Faculties

Curriculum Vitae: Wu Chunxia

I. Personal information

Wuchunxia, Ph.D, Associate Professor, Master's Supervisor at the College of Economics and Management, Beijing University of Agriculture (BUA). Mainly responsible for teaching Graduate Course International Business Negotiation and undergraduate courses including Marketing, Public Relations and etc.  She has also published articles in journals such as "Consumption Economy", "Statistics and Decision", and "Education and Economy". Her articles have been reprinted in "Xinhua Digest" and "Renmin University of China Reprint Journal".

II. Research interests

Research on agricultural economic management, marketing of agricultural products, and Quality governance of regional brand agricultural products

III. Research Projects

1. General Project of Humanities and Social Sciences Fund of the Ministry of Education: Quality Governance of Regional Brand Agricultural Products under Collective Reputation: Mechanism Analysis and Modeling Simulation (24YJA790037).

2. Project of Rural Revitalization Strategy of Beijing Agricultural University's：Research on the Coupling Coordination of Agricultural Industry Development and Farmers' Income Increase in Beijing from the Perspective of Common Prosperity (5076016185/008).

3. Project of Beijing Social Science Fund: Research on Innovative Models of E-commerce for Agricultural Products in Beijing: From the Perspective of Professional Cooperatives(14JGC098)

4. Youth Talent Project of Beijing University：Research on Internet Marketing of Agricultural Product Based on Consumer Behavior Process 2013-2015.

5. General Project of Beijing Municipal Education Commission: Research on Durable Goods Consumption Behavior of Rural Residents in Beijing, 2011-2012.

IV. Representative papers

1. Wu Chunxia. Consumer attitudes and willingness towards online shopping of fresh agricultural products: an empirical survey based on Beijing[J]. China Agricultural Science Bulletin, 2017, 33 (30): 158-164.

2. Wu Chunxia. Study On Consumers' Intentions and Attitudes To Fresh Agricultural Products for Online Shopping In China，International Journal of Simulation Systems,Science & Technology Vol17,Num45,2016.

3. Wu Chunxia, Liu Ruihan, Research on the Characteristics and Influencing Factors of Durable Goods Consumption by Rural Residents in Beijing. China Agricultural Science Bulletin, 2013, 29 (11): 90-94  (Corresponding author).

4. Wu Chunxia, Yang Weiming, Dengrong, Exploration of Consumption Characteristics and Purchasing Behavior of Durable Goods in Chinese Rural Households [J]. Consumer Economy, 2010, 26 (02): 49-52+56 (Corresponding author, in Chinese).

5. Wu Chunxia, He Zhongwei, Zheng Xiaoping Analysis of the gap and influencing factors in financial investment in urban and rural public goods: taking rural compulsory education as an example [J]. Rural Economy, 2009, (05): 66-70 (Corresponding author).

6. Wu Chunxia, Zheng Xiaoping. Evaluation and Empirical Study of Educational Fiscal Equity in China [J]. Statistics and Decision, 2009, (09): 123-125

7. Wu Chunxia, He Zhongwei, Zheng Xiaoping. Analysis of the gap and influencing factors in financial investment between urban and rural public goods: taking rural compulsory education as an example [J]. Rural Economy, 2009, (05): 66-70

8. Wu Chunxia, Song Weiqi. Research on the problem of class gap and imbalanced allocation of compulsory education resources: based on a survey of several junior high schools in Beijing [J]. Education Science, 2009, 25 (01): 1-5

9. Wu Chunxia. Research on the Evolution and Influencing Factors of the Funding Gap between Urban and Rural Compulsory Education in China [J]. Education Science, 2007, (06): 1-5 reprinted by Xinhua Digest

V. Contact information

Postal address: College of Economics and Management, Beijing University of Agriculture, No. 7, Beinong Road, Huilongguan, Changping, Beijing, 102206

Contact number: 010-87096153

Email: wuchunxia79@163.com