Colleges & Faculties

Curriculum Vitae

    Li Jia, female, Ph.D. in Economics, Associate Professor, Supervisor of Master's Students. A teacher of the Department of Business Administration, School of Economics and Management, Beijing University of Agriculture. The research direction is consumer behavior and marketing.

    Professor Li is the main lecturer of courses such as "Consumer Behavior", "Introduction to Marketing", and "Management". She has successively presided over and participated in a number of teaching and scientific research projects. Among them, she has presided over 2 provincial and ministerial scientific research projects, 2 enterprise horizontal projects, 1 teaching reform project and 1 online course project of Beijing University of Agriculture respectively. She has also participated in several projects of the National Natural Science Foundation and the Beijing Philosophy and Social Science Foundation. She has published 2 academic monographs, served as the deputy editor-in-chief of 1 textbook, and published more than 20 teaching reform and scientific research papers.

Contact Information
Mailing Address: School of Economics and Management, Beijing University of Agriculture, No. 7, Beinong Road, Huilongguan, Changping District, Beijing
Postal Code: 102206
Contact Number: 010-80791870
E-mail: lj619_1@163.com