Colleges & Faculties

Curriculum Vitae

I. Personal information

Guo Aiyun, Ph.D., Associate Professor, Master's Supervisor. Secretary-General and Deputy Director of the Agricultural Cultural Heritage Professional Committee of the Beijing Rural Professional Technical Association.

II. Research interests

Agricultural cultural heritage, forestry brand management.

III. Research Projects

1.Research on the High-Quality Development of Agricultural Cultural Heritage Protection and Development in Beijing Under the Background of Comprehensively Promoting Rural Revitalization. Beijing Social Science Fund Project (23GLB021).

2.Research on the Inheritance and Development Path of Capital's Agricultural Cultural Heritage in the New Era. Strategic Think Tank Project for Rural Revitalization at Beijing University of Agriculture (2KJH-2023003).

IV. Major Achievements

(Ⅰ) Representative works

Guo Aiyun, Research on Enhancing the Brand Value of Economic Forest Products Based on Mobile Internet, China Agricultural Publishing Press, 2022.

(Ⅱ) Representative papers

1.Guo Aiyun, Du Debin. Brand Fit, Consumer Brand Value Creation, and Brand Equity: An Analysis Based on Corporate WeChat Official Accounts [J]. Journal of Jiangxi University of Finance and Economics, 2018, (03): 40-49.

2.Guo Aiyun, Du Debin. Can Corporate WeChat Official Accounts Promote Consumer Brand Fit? A Mixed Effects Model Based on Identification with and Integration into the Official Account [J]. Modern Finance and Economics, 2018, 38(02): 102-113.

V. Contact information

Postal address: College of Animal Science and Technology, Beijing University of Agriculture, No. 7, Beinong Road, Huilongguan, Changping, Beijing, 102206

Contact number: 010-80799142