Colleges & Faculties

Associate Professor, Department of Exhibition Economy and Management

I. Personal information

Xu Lili, PhD, Associate Professor, Master Tutor.

Department of Exhibition Economics and Management, College of Humanities and Urban - Rural Development, Beijing University of Agriculture (BUA).

II. Personal information

She has long focused on the research of the frontier areas of rural development and exhibition economy, and has devoted herself to the in-depth exploration of rural culture, agricultural exhibitions, agricultural festivals, brand building, farmers' professional cooperatives and other fields over the years.

III. Personal information

She has presided over more than 20 national, among which the most important are:

1. Research on the internal mechanism, restrictive factors and advancing path of enabling rural culture to flourish and develop by digital economy.

2. Research on mechanisms of Beijing agricultural festivals to promote rural cultural inheritance and innovation.

3. Research on brand building of Beijing Agricultural Festival activities.

Iv. Major Achievements

She has published more than 30 articles, participated in the compilation of 4 teaching materials and wrote 1 monograph, among which the most important are:

(Ⅰ)Representative monograph

1. Xu Lili. Research on Resource Access Mechanism of Farmers' Specialized Cooperatives (Chinese edition), China Agriculture Press, 2015.

(Ⅱ) Representative teaching materials

1. Xu Lili, First editor-in-chief, Agricultural Exhibition Planning (Chinese version), China Agriculture Press, 2016.

(Ⅲ) Representative papers

1. Xu Lili, Cui Qianhui, Shen Qiang, Wang Xuekun. Research on visitor satisfaction of agricultural exhibition based on Structural equation model [J]. Productivity Research, 2020(4):100-112.

2. Xu Lili and Shen Qiang. Research on Farmers' specialized cooperatives participating in targeted poverty alleviation [J]. Cooperative Economy and Science and Technology,2019:4-6.

V.Contact information

Postal address: College of Humanities and Urban-Rural Development, Beijing University of Agriculture, No. 7 Beinong Road, Shigezhuang Street, Changping District, Beijing, 102206

Contact number: 010-87096860