Colleges & Faculties

Curriculum Vitae

I. Personal information

LI Tingting, Ph.D, associate professor, master supervisor.She is affiliated with the Department of Business Administration and mainly teaches courses such as "Brand Management" and "Enterprise Strategic Management". Her primary research interests lie in consumer behavior and marketing strategy. She has published over ten papers as the first author in CSSCI journals, authored one monograph, and received the Beijing Outstanding Talent Cultivation Project for Young Backbone Individuals. She has participated in multiple National Natural Science Foundation projects and led a Beijing Municipal Education Commission Social Science Project. Under her guidance, students from her university won the National Bronze Award in the "Chuangqingchun" National College Students' Entrepreneurship Competition.

II. Representative papers

1.Li Tingting. Research Status and Prospect of Localized Guanxi in Management Studies in China [J]. Accounting Monthly, 2021, (17): 107-113. (Core Journal of Peking University)
2.Li Tingting, Li Yanjun. The Relationship between Strategic Transformation of Seed Enterprises and Government Institutional Resources in the Process of Marketization [J]. Journal of Harbin Institute of Technology (Social Sciences Edition), 2019, 21(01): 133-140. (Core Journal of Peking University)
3.Li Kun, Li Yanjun, Li Tingting. Review and Prospect of Research on Consumer Ritual Behavior [J]. Foreign Economics & Management, 2018, 40(05): 43-55. (CSSCI)
4.Li Tingting, Li Yanjun. The Formation Mechanism of Continuous Trust in Farmers' Purchase Decisions under Different Psychological Distance Situations [J]. Journal of Finance and Economics, 2017, (09): 83-93. (CSSCI)
5.Li Tingting, Li Yanjun, Liu Ruihan. The Impact of Psychological Distance Situations on Initial Trust in Farmers' Purchase Decisions of Agricultural Inputs: The Mediating Role of Information Processing Mode [J]. Chinese Journal of Management, 2016, 13(11): 1690-1701. (Class B Journal of the Management Science Department of the National Natural Science Foundation of China, CSSCI)

6.Li Tingting, Li Yanjun. The Formation Mechanism of Continuous Trust in Farmers' Purchase Decisions under Different Psychological Distance Situations [J]. Journal of Finance and Economics, 2017 (09): 83-93. (CSSCI)

7.Li Tingting, Li Yanjun. How Does "Good Review Cashback" Affect Consumers' Online Reviews? - The Mediating Role of Dual-Channel Mental Accounting [J]. Journal of Marketing Science, 2016, 01: 133-152. (CSSCI)

8.Li Tingting, Li Yanjun, Li Wanjun. Research on the Trust Chain Model in Farmers' Purchase Decisions Based on Psychological Distance Situations [J]. Forecasting, 2016, 01: 35-42. (Class A Journal of the Management Science Department of the National Natural Science Foundation of China, CSSCI)

9.Li Tingting, Li Yanjun. Case Study on the Brand Communication Model of Agricultural Inputs under Different Trust Orientations [J]. Chinese Journal of Management, 2015, 10: 1519-1528. (Class B Journal of the Management Science Department of the National Natural Science Foundation of China, CSSCI)

10.Li Tingting, Li Yanjun. The Mechanism of the Impact of Agricultural Technicians' Promotion Orientation on Farmers' Brand Behavior: An Exploratory Study Based on Grounded Theory [J]. Journal of Finance and Economics, 2016, 01: 92-98. (CSSCI)

11.Li Tingting, Li Yanjun. The Motivation, Process Mechanism and Effects of Strategic Transformation of the Seed Industry Innovation System [J]. China Science and Technology Forum, 2015, 02: 130-136. (CSSCI)

12.Li Tingting, Li Yanjun. The Knowledge Transfer Path and Spillover Effects of Multinational Seed Companies to Chinese Companies [J]. Science and Technology Management Research, 2014, 21: 137-142. (CSSCI)

III. Contact information

Postal address: College of Economics and Management, Beijing University of Agriculture, No. 7, Beinong Road, Huilongguan, Changping, Beijing, 102206

Contact number: 010-87096153

Email: ltt0726@163.com